What is Branding?

Granny tried to tell us. She really did ....... "don't judge a book by it's cover". Well guess what - everyone does. Whether you know it or not, everything you & your business or organisation does is branding and it speaks volumes.

Your leaflets give customers an impression of whether they can trust you. Your Signage suggests whether your business is faded and floundering or flourishing. Your website alludes to you are here-today-gone-tomorrow or around for the long haul. Your logo and letterhead implies whether your business is modern, or out of touch.

Branding 'positions' your business amongst your competition. Whether or not you pay attention to branding, your business will assume a 'position' regardless. Why should a customer invest in you if you're not willing to invest in yourself? No longer wish to compete on price in the crazy race to the bottom? Are you the best in your field but prospective clients don't realise it? Branding is the answer.

Depending on budget, every business, from extra small to extra large, needs a different level of branding service so we've tailored what we call 'Corporate Identity' packages to suit.

From a quick 'logo only' package to a full Luxury Corporate Identity including, research, brand strategy, concept creation, brand guidelines, website development and roll out across all facets of the business - we have a package tailored to your needs. Get in touch for a free appraisal or chat to see what we can do for you - we'd love to help.