Vehicle graphics are a 'passive' form of marketing that is measured in terms of the number of 'impressions' made. What do we mean by impressions? - well, that man walking his dog that you drove past this morning in your branded vehicle was left with an impression - Each time someone notices/reads your marketing material, brand recognition is boosted, and an impression has been made.

Brand recognition = Trust = More Customers

Take it from the Scientists:

In terms of impressions made vs dollars spent - studies have concluded that vehicle graphics reign supreme!

Vehicle advertising generates more daily impressions than any other medium bar television - and those impressions have a high efficacy rate:

• 90% of travellers notice graphics on sign written vehicles
• 75% of consumers form impressions about a company based on the fleet graphics.
• 30% of consumers base buying decisions on impressions they receive from company vehicles.
• One study from 3M, showed that a company would have to spend over $130,000 on television ads to generate equivalent annual impressions of a $3000 - $5000, well designed, vehicle wrap!

We specialise in Vehicle graphics of all descriptions: Boats, Cars, Planes, Trucks, Heavy Machinery, Custom Motorcycles, Company Vehicles - from cut vinyl lettering, graphic prints, magnetic signage and pin striping to full body vehicle 'wraps' we have highly trained and skilled staff to suit.

So there you go - we all want to know that our marketing dollar is being spent effectively. Whether it's something restrained and low key or something designed to reach out and grab the public by the eyeballs - it's best to invest in quality, good design and skilled installers to maximise the benefits. Give us a call and we'll get the ball, to boosting your brand recognition, rolling.